Instagram Reveal How their Algorithm Decides What Appears in Your Feed
Ever since Instagram first switched from a chronological feed
to one dictated by an algorithm, the exact determining factors used to decide
what you would and wouldn’t see have remained a mystery; until now that is.
Before the switch Instagram users missed on average 70% of
all posts and 50% of their friends’ posts, according to a report from TechCrunch.
So, despite some early backlash the idea seemed a logical one; as a result of
the change Instagram now say that relevancy sorting has led to users seeing 90%
of their friends’ posts - a substantial increase on times before the shift to
an algorithm-based feed - and spending more time on the app in general. All
this while, they stayed silent on the underlying mechanics.
Now however the Facebook-owned social media behemoth has
seemingly abandoned their attempts at secrecy and instead opted to share the
three most relevant factors when determining what appears in your feed. AI
systems capable of machine learning then analyse your past interactions on the
platform to further personalise your uniquely-tailored feed.
The aforementioned most relevant factors, as reported by TechCrunch,
are:
Interest: How much Instagram predicts you’ll care about
a post, with higher rankings given for what seemingly matters to you. This is
determined by past behaviour on similar content and potentially AI analysis of the
actual content of the post.
Timeliness: How recently the post was shared, with
prioritisation for timely posts over weeks-old ones.
Relationship: How close you are to the person who
shared it, with higher ranking for people you’ve interacted with a lot in the
past on Instagram, such as by commenting on their posts or being tagged
together in photos.
The algorithm also incorporates other factors including Frequency,
Following, and Usage, albeit to a lesser extent.
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Currently working as Editor of Social Songbird, he hopes to one day drop that
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Instagram Reveal How their Algorithm Decides What Appears in Your Feed
Reviewed by Unknown
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Tuesday, June 05, 2018
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Reviewed by Unknown
on
Tuesday, June 05, 2018
Rating:
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