[News] Facebook Beats Instagram
Facebook
beats Instagram as restaurant owners’ preferred social media marketing platform
London, UK, 15 November 2019 – Despite the 'foodstagramming'
phenomenon, new research has found that UK restaurant owners see a better
return on investment (ROI) from Facebook (63%) than Instagram (35%).
Givex, the cloud-based customer engagement solution that
helps to streamline business operations from end to end, spoke to the restaurant
owners in the UK to understand their business priorities. When asked what their
restaurant business will invest in next year, a third (33%) said sales
and marketing activities and a further third (33%) said developing
loyalty programmes.
The research also asked what incentives
restaurant owners use to keep customers coming back. The study found that the most
popular way to reward customers is with discounts (48%), followed by a
free drink or meal (40%), and invitations to exclusive events (21%). Surprisingly, over a quarter (26%) said they don’t track
customer loyalty.
Jurgen Ketel, Managing Director at
Givex, said “There is a huge untapped opportunity for restaurants to use social
media to reward their customers, and increase loyalty. The best reward programs
are the ones that understand customer behaviour. With so many customers on
social media, it’s the perfect platform to tap into. If you’re looking for
inspiration of restaurants that do social media well, take a look at Pret A
Manger (on facebook and Instagram) and Wildwood (facebook and Instagram). Both
companies have an engaged, loyal audience and use social platforms to reward
their customers and let them know about special offers.”
Ketel concludes: “If your restaurant is
measuring engagement on social media, it should also be rewarding it to
increase loyalty. Any customer that interacts with your brand, by sharing a
post on social media, referring new customers or writing a review, should be
rewarded. It’s cost-effective, and it can encourage customers to choose you
instead of your competitors, over and above pricing.”
Editors Credits:
Givex commissioned Surveygoo conducted this survey. Respondents consisted of 202 adults who hold a senior
management position in a restaurant. This survey was conducted in the UK in
August 2019.
[News] Facebook Beats Instagram
Reviewed by Mili Ponce
on
Friday, November 15, 2019
Rating:
Reviewed by Mili Ponce
on
Friday, November 15, 2019
Rating:
Mili Ponce
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