5 Reasons Why You Should Invest in Video Marketing
We’re now living in an era of immediacy, and people are only getting busier and busier every day. When they browse the internet, they want quick, straightforward information that they can digest quickly.
Nobody has the time (and energy!) to scroll through heavy-text paragraphs just to get the juicy bits of the answer they’re looking for. So, it can be trickier to get your message across online.
That’s where video marketing comes in handy.
Source: Unsplash
Video marketing helps you convey your message better and connect with your audience more personally. This, in turn, will lead you to better overall digital marketing results.
Suppose you’re not convinced you should be integrating video marketing into your overall business strategy. In that case, we give you reasons to consider along with some fascinating numbers on the latest video marketing statistics.
#1. Videos Break Down Complex Topics
Videos combine audio with visual elements to help you deliver your brand message seamlessly. It breaks down even the complicated topics into smaller chunks so the viewers can retain the message much better.
So, it should come as no surprise that viewers retain 95% of the information better when they absorb it through video.
#2. Internet Users Love Watching Online Videos
Over a billion hours of videos are watched every single day on YouTube alone. There’s also 1.9 billion monthly active users on the platform, making it the second-largest search engine worldwide after Google.
Source: Dustin Stout
Those massive numbers show us how much internet users love online videos. In terms of marketing, the report says 54% of consumers want to see videos from brands (compared to other content. Now, it makes sense why the numbers on video marketing statistics keep increasing.
#3. Videos Help You Rank Higher on SERP
Another benefit of incorporating video marketing into your overall business strategy is to increase your search engine results page (SERP) rank seamlessly.
Adding a video to your website drives at least a 157% increase in SERPs’ organic traffic, making it much easier for your target customers to find your website and your brand.
#4. Your Competitors Have Been Using Videos
Do you know that more than 81% of businesses use videos as their marketing tool? It means that your competitors have been using video content to attract their audiences.
That’s not all, though. Over 96% of advertisers claim that they will be investing in at least one video ad format this year. How can you afford to miss out on that?
#5. Videos Boost Your ROI Faster
All of the perks of using video for marketing tools boils down to one thing: a good ROI. At least 88% of video marketers said that they’re happy with their ROI.
With tons of video marketing tools out there, you can create your own simple yet powerful marketing videos and reap all the benefits. In other words, videos are such a great way to get maximum benefits at minimum cost.
Wrapping It Up
Given the popularity of videos (as you can see from the numbers of stats above), it’s easy to see why this is the handy way to go if a business wants to expand its reach. Ignoring the power of video marketing means that you’re leaving the money on the table all this time. If you haven’t tapped into the video marketing bandwagon, it’s the right time to create your marketing videos and reap the benefits you deserve.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/
Reviewed by Mili Ponce
on
Wednesday, October 28, 2020
Rating:
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.