Run a Successful Social Media In Your Digital Marketing Strategy

Nowadays, social media is absolutely integral to an effective digital marketing strategy. Yet how does it work, and how can you get the most out of your social media feeds to help you boost sales and generate leads? Luckily, this article breaks down exactly how to effectively use social media in your digital marketing strategy.

 

Invest in chatbots to automate customer service

One of the biggest issues in today's digital marketing industry is that customers feel like they aren't being assisted in an efficient or timely manner. This can be very frustrating for customers, who often opt to purchase from another business rather than waiting around to receive assistance.

To avoid this and ensure you're offering efficient customer service, it's important to invest in chatbots that can answer your customers' questions at any moment. This will help you automate the process, so you're no longer required to spend hours each day on social media responding to your customers when a chatbot could do it with ease. Plus, chatbots can also learn over time if you're providing poor customer service, so they can improve your social media marketing strategy by learning what you could be doing better.

Coordinate with a digital marketing agency

Another vital step in an effective social media marketing strategy is to coordinate with a digital marketing agency. These agencies will be able to help you craft and promote your content according to their own expertise and knowledge of what works well on social media.

For instance, if your business is promoting a new product or service, the agency can work with you to create a promotional ad that will then be distributed across social media. This will help boost your sales and bring in more customers, which is what your business wants!

One of the best ways to get the most out of your social media presence is to look towards an experienced digital marketing agency like Web Presence. They can build brand awareness and engage with new prospects on major social media platforms such as Facebook, Twitter, and Instagram. This will help generate sales beyond your own website by using targeted ad campaigns across all the major social media platforms.

Find brand advocates

One of the best ways to ensure you're generating sales through your social media presence is to find brand advocates. An advocate is simply someone who truly believes in the quality of your product or service, and they will help promote it across their own personal social media feed. Today's digital marketing industry makes this easy because anyone can do it with just a few clicks on Twitter, Facebook, and other platforms. This will help create a buzz around your business and attract new customers.

Diversify your content strategy

One of the most important steps for any digital marketing strategy is to diversify your content. To do this, just try publishing a variety of different types of social media posts. For instance, you could share images and videos on Instagram and Facebook, feature quotes or questions on Twitter, post snippets on LinkedIn, etc. This will broaden your audience sizes and appeal to people who typically wouldn't read blog posts or other lengthy materials. Statistics, research, an advertisement about your company, articles about topics related to your industry. Make your social media interesting, something people want to follow and learn or get informed from, do not just advertise, advertisement should be about 20% of the content posted.

Another great idea is to leverage hashtags on social media that are related to your business. For instance, if you're a restaurant, try using #FoodieFriday every Friday to announce the best meals on your menu. Or, if you provide tax services, use #MondayMotivation on Mondays to share inspiring quotes. By doing this, you'll expand your reach and attract new customers who may not have heard of your brand before. Research hashtags and create a list of the most popular hashtags that can be used within your industry.

Steve Conway

Content marketing and inbound marketing expert, passionate about discovering new tech which will enhance his already well-honed digital marketing skills.